Did you know that over 60% of the world’s population needs vision correction? This staggering statistic underscores a critical issue: the eyewear shopping experience is often fraught with challenges. Many consumers find the process time-consuming and financially burdensome, from scheduling eye doctor visits to navigating an overwhelming selection of frames. Average prices can reach around $230 for frames and an additional $120 for single-vision lenses, making stylish eyewear feel out of reach for those on a budget. Enter Warby Parker, which is transforming the eyewear landscape with a fresh approach.
The Warby Parker Model
Founded in 2010 by four classmates from the University of Pennsylvania—Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider—Warby Parker was created to disrupt an eyewear industry plagued by high prices and excessive markups. The founders recognized that by designing glasses in-house and selling directly to consumers, they could eliminate middlemen, making quality eyewear more accessible. With backgrounds in business and social entrepreneurship, they combined their strengths to build a company that is both innovative and socially responsible.
Direct-to-Consumer (DTC) Strategy
Warby Parker’s direct-to-consumer model is pivotal to its success. Selling online allows the company to cut retail markups, passing savings directly to consumers. This model also enables Warby Parker to gather valuable customer insights, refining product offerings and marketing strategies. This responsiveness ensures their eyewear meets and exceeds customer expectations, a crucial advantage over traditional retailers.
Home Try-On Campaign
One of Warby Parker’s most groundbreaking initiatives is the Home Try-On Campaign. Customers can select five frames from the extensive online catalog, shipped directly to their homes—for free. This innovative approach removes the pressure of retail shopping, allowing customers to experiment with styles in comfort. A satisfied customer shared, “I was skeptical at first, but the Home Try-On experience was a game changer. I could try on different frames, get feedback from friends, and choose the perfect pair without any pressure.” This personal touch not only enhances customer satisfaction but also bridges the gap between online and in-store shopping.
However, some consumers still express skepticism about purchasing glasses online, often concerned about fit and style. Warby Parker addresses these worries with detailed frame measurements, virtual try-on tools, and a straightforward return process, ensuring customers feel confident in their choices.
Social Media Engagement
Social media plays a crucial role in Warby Parker’s success, especially in promoting their Home Try-On experience. The brand encourages customers to share photos of themselves wearing the frames on platforms like Instagram, Facebook, and Twitter. The #WarbyParker hashtag has gained traction, allowing users to see real-life examples of how different frames look on various individuals. User-generated content builds brand awareness and creates a sense of community. In fact, individuals who post photos of their Home Try-On frames purchase at nearly twice the rate of those who don’t. By engaging directly with customers—answering questions, responding to comments, and sharing tips on eyewear care—Warby Parker fosters a personal connection that enhances brand loyalty. A Socially Conscious Brand Warby Parker’s commitment to social responsibility sets it apart in the eyewear industry. Through their partnership with VisionSpring, they follow a “buy a pair, give a pair” model, donating a pair of glasses to someone in need for every pair purchased. To date, they’ve donated over half a million pairs of glasses to individuals in underserved communities worldwide. This model not only addresses a significant social issue but also allows customers to feel good about their purchases. Stories from recipients highlight the impact of these donations, illustrating how a simple pair of glasses can improve access to education and employment opportunities. How Social Media Has Transformed Warby Parker’s Business Model Warby Parker has leveraged social media to communicate directly with customers, receive real-time feedback, and adjust marketing strategies as needed. This responsiveness fosters customer loyalty and keeps marketing relevant, a crucial advantage for a new company with a limited budget. Conclusion Warby Parker’s journey showcases the transformative power of rethinking traditional business models. By harnessing social media and user-generated content, the company creates a trustworthy buying experience that resonates with consumers. So, next time you’re in the market for new eyewear, consider checking out Warby Parker and experien
My experience in the Edo State gubernatorial primaries as a Former Labour Party aspirant is a significant testament to my determination and resilience in the face of cultural and systemic challenges. During my campaign, I encountered pervasive skepticism regarding the viability of a female governor in Nigeria. The establishment and many of my co-aspirants were entrenched in the belief that a woman could not be elected as governor, despite recognizing my capabilities.
I tirelessly campaigned throughout the eighteen local governments to sell my vision for a better Edo and worked to prove my competence among 28 male aspirants. I demonstrated my intellectual capacity and presented well-thought-out policies and strategies aimed at addressing the state’s issues. However, the prevailing cultural biases often overshadowed my efforts. The common refrain I encountered was not about my qualifications or potential to govern, but rather about the logistics of protecting votes in a political environment where power struggles are seen as a “do or die” affair. This mindset has led us to elect the wrong people into power. It is also fair to say we did this to ourselves because political office is often given to the highest bidder, not based on competence. This creates a division in leadership choices where the people’s voices do not matter, and a lack of accountability results in bad governance.
In cases where the highest bidder lacks competence, we see the consequences of poor leadership. Conversely, when you have competence but are not the highest bidder, the odds are stacked against you. Even if you possess both competence and the means to bid highest, you often have to engage in unethical practices to win. When you have no money, it doesn’t matter how selfless, intellectually capable, or ideologically sound you are—if you are a woman, it is easier for a camel to go through the eye of a needle than for you to aspire to office.
Interestingly, despite the doubts cast on my candidacy, I found myself frequently consulted on strategies and decision-making processes during the primaries. My intellectual acumen and strategic thinking were valued, highlighting a paradox in the political landscape: while there was confidence in my abilities, there was a cultural reluctance to embrace a woman as a leader.
My experience underscores a critical point in the pursuit of true democracy: the inclusion of competent women in leadership roles is essential. Until women are fully integrated into the decision-making processes at the helm of government, the true dividends of democracy cannot be realized. Training and empowering women have a ripple effect on society, encapsulated in the adage, “If you train a woman, you train a nation.” My journey in the Edo State gubernatorial primaries is a poignant reminder of the need to break cultural barriers and embrace gender inclusivity in political leadership.
For a better Edo State and to the Glory of God, we now have a Labour Party Candidate for the September 21, 2024, Edo State Gubernatorial Election in the person of Barr. Olu Akpata. Today, I make this submission not in the capacity of gubernatorial aspirant of the Labour Party in Edo State, but rather as a humanitarian and advocate deeply committed to the rights of women, youths, and persons with disabilities.
Over the past year, my mission has been to envision a brighter future for Edo State while actively combating the pervasive issues of hunger, poverty, illiteracy, and disenfranchisement. After dedicating months to thoroughly covering all eighteen Local Governments, engaging with diverse stakeholders, and passionately advocating for a better Edo State.
My decision to abstain from collecting the Expression of Interest Form after arriving in Abuja was not because I couldn’t afford it but was a deliberate choice to amplify the voices of the voiceless and to safeguard against the potential future marginalization and disenfranchisement that often targets women, youths, and persons with disabilities. Additionally, it stood as a principled protest against the exorbitant costs associated with these forms, reaffirming my dedication to promoting inclusivity within the Labour Party.
Furthermore, the revision of the previously free Expression of Interest Form for women has brought to light a significant disparity within our own party. This development was deeply troubling, as it underscored a lack of consistency in our approach to inclusivity and fairness. While there were some concessions made regarding the nomination form following my advocacy efforts, the oversight concerning youths and persons with disabilities remained unsettling. Additionally, the absence of clear implementation of party guidelines further emphasized the need for improvements in ensuring fairness and inclusivity within our political processes.
These changes not only stand in stark contrast to the inclusive practices of other political parties, such as the APC and PDP, but they also highlight a missed opportunity for our party to lead by example in fostering greater representation and participation from diverse segments of society. While it is recognized that no political system is flawless, these parties have taken proactive steps to address inequalities and ensure a more inclusive political landscape.
It’s important to stress that this decision wasn’t taken lightly; seeing the difficulties these communities encounter strengthened my resolve to oppose practices that might obstruct future political engagement. This dedication stems from directly experiencing the hardships and aspirations of marginalized groups during my extensive interactions across the State, motivating the decision to decline taking both the Expression of Interest (EI) and Nomination Forms, despite my preparedness.
As a party that prides itself on championing progressive values, it is imperative that we strive to match, if not exceed, the standards set by our counterparts. By doing so, we can reaffirm our commitment to building a more equitable society where all voices are heard and represented. This entails not only rectifying the disparities highlighted by recent revisions but also proactively implementing measures to ensure that our party remains at the forefront of promoting inclusivity and fairness in the political arena.
This discrepancy not only challenges my position but also undermines my ethical principles as an advocate for the marginalized. It goes against everything I stand for to witness such disregard for the very people I’ve dedicated myself to fight for. I’m keenly aware of the global imperative inclusivity in the political process. It deeply troubles me to see our party deviate from these principles, especially when other political entities have shown unwavering commitment to inclusivity.
I expressed my deepest concerns at the LP reconciliation meeting in Abia, before His Excellency, Governor Otis Gov. Alex Otti of Abia State, where the National Chairman of Labour Party, Julius Abure, Edo State Chairman of the party, Kelly Ogbaloi, and his Abia State counterpart, Ceekay Igara, alongside the Deputy Governor of Abia State, Ikechukwu Emetu, were present. Also in attendance were the member representing Oredo federal constituency, Edo State in the House of Representatives, Hon. Esosa Iyawe, Deputy Speaker, Abia House of Assembly, Rt. Hon. Okezie Nmeregi, and the National Working Committee (NWC) of the party. Furthermore, seven out of eight governorship aspirants in the February 23 Edo governorship primaries who attended the reconciliation meeting with Barrister Akpata were present at the Emeka Omeruo Government Lodge in Umuahia on Wednesday 18th February 2024. However, the recommendation made by His Excellency to refund some part of the money, in addition to other issues, is yet to be addressed.
I wish to highlight the recommendations from the United Nations (UN) and the World Bank regarding women’s inclusivity in political spaces. These recommendations have been adopted as part of a working document by the Governments and political organizations by aligning with the Sustainable Development Goals (SDGs), particularly Goal 5, which aims to achieve gender equality and empower all women. Also, Initiatives such as the UN Women’s Empowerment Principles and the World Bank’s Gender Equality Strategy provide actionable steps for promoting women’s participation in politics. Embracing these guidelines is essential for our party as we strive to create an inclusive environment where every woman and youth is heard and given due consideration, particularly persons with disabilities.
It is imperative for our party to adopt similar standards as it is incumbent upon us to remains true to our foundational principles and ensure inclusivity, justice, equity, and fairness. This entails not only making forms accessible and affordable to everyone but also finding sustainable ways to finance the party’s activities without compromising our values. I believe in moving forward 100% concession should be given to women and 50% to youths in order to build the party, fully engage them in the political process, and genuine representation of the people. I aim to contribute to a more equitable political landscape in Edo state, where the concerns of all citizens, especially the marginalized, are heard and considered.
My commitment is towards building a robust and sustainable party that celebrates the diversity of women and youths rooted in the spirit of “One Edo” for Prosperity, Equity, Development, and Unity (PEDU) as well as embodies inclusivity, equity, and justice objectives). Therefore, it’s imperative that we strive to achieve gender parity in Nigeria. For instance, women constituted 61.3 percent of the Rwandan parliament (lower or single house), making it the country with the highest share of women in parliament worldwide.
In my family, the torch of equity, fairness, inclusivity, and justice burns bright, a legacy passed down through generations. From my late grandfather, King Ogbidi Okojie, who valiantly opposed British colonization, to my uncle, retired Cardinal Olubumi Okojie, whose activism was a beacon for social justice, inspiring countless individuals to advocate for the marginalized and oppressed, and my late uncle, Chief Anthony Enahoro, a founding father of Nigeria’s independence. Not to be forgotten is my late father, Hon Prince Albert Okojie, OON one of those visionary leaders who played a pivotal role in moving the motion for the creation of Bendel State, instilling within me a deep sense of duty to uphold these values. Their legacy continues to inspire and guide my commitment to fostering progress, prosperity, and the well-being of our community.
Today, I carry forth this torch of equity and justice, fueled by the sacrifices and struggles of those who paved the way before me. It is a torch that I hold dear, a beacon of hope in a world too often clouded by darkness. And as I continue on this journey, I pledge to honor the legacy of those who blazed the trail, working tirelessly to build a future where fairness, inclusivity, and justice prevail for all.
I’m deeply grateful for the overwhelming support I’ve received, and I extend my heartfelt thanks to all who have stood by me. Though my gubernatorial bid has ended, the quest for a fairer society continues. I solemnly pledge to persist in advocating for a future where every voice, regardless of origin, resonates in shaping our shared destiny, for the betterment of our community and our state as a whole.
Oba gha tor kpere, Ise. God bless Edo State, God Bless the Republic of Nigeria.
In the heart of Edo State, where the sun sets over fields of green, a story unfolds – a story of democracy, fairness, equity, and justice. As the gentle breeze whispers through the leaves, a voice rises, determined and passionate, belonging to none other than Ambassador Princess Asha Okojie-Odigie.
She’s not just a gubernatorial aspirant; she’s a humanitarian with a lion’s heart, driven by a commitment to place service above self. In her journey, the essence of democracy becomes more than just a political notion—it transforms into a fervent belief that the true dividends of democracy can only be achieved when fairness, equity, and justice prevail.
As the labor party’s beacon of hope, Ambassador Princess embarks on a quest to redefine the narrative of governance in Edo State. Her lion heart beats for the people, echoing a commitment to prioritize their well-being. The story she pens is not about personal ambition but about a relentless passion to serve, rooted in a belief that every citizen deserves a fair share of the democratic bounty.
To unravel the essence of her mission, Ambassador Princess opens the pages of her Electronic Press Kit (EPK). The EPK serves as a key to understanding the Who, What, Where, When, and Why of her passionate service to the people of Edo State.
Who:
Ambassador Princess Asha Okojie-Odigie, a lion-hearted leader with a profound humanitarian spirit. Her identity is woven into the fabric of Edo, an individual whose story intertwines with the collective narrative of the state.
What:
A commitment to fairness, equity, and justice—the pillars upon which the dividends of democracy stand. Her vision transcends mere political aspirations; it’s about creating tangible, positive change in the lives of the people she seeks to serve.
Where:
The landscape of Edo State becomes the canvas upon which her aspirations are painted. From the bustling streets of Benin City to the serene corners of Uromi, her vision spans across every nook and cranny of the state.
When:
Now, in this moment, when the call for transformative leadership echoes through the corridors of Edo. It’s a time when the yearning for true representation is palpable, and Ambassador Princess steps forward to answer that call.
Why:
Driven by a passion to serve, Ambassador Princess believes in a Edo State where democracy isn’t just a word but a lived experience. Her “why” is embedded in a desire to bring about positive change, to uplift communities, and to make the dividends of democracy a reality for every Edo citizen.
As the story unfolds, Ambassador Princess Asha Okojie-Odigie emerges not just as a candidate but as a protagonist in a narrative that seeks to rewrite the future of Edo State. Through her biography, the intricate details of her passion and dedication come to life, offering a glimpse into the transformative journey she envisions for the people she’s committed to serving.
To know more about Ambassador Princess Asha Okojie-Odigie click here
Ambassador Princess Asha Okojie-Odigie hails from a distinguished lineage of political and social leaders in Nigeria, whose legacy is marked by significant contributions to the nation’s struggle for independence and self-governance. Born in Uromi to the late Prince Albert Okojie, OON, a prominent figure and founding member of Action Group (AC) and Midwestern Democratic Front (MDF), she comes from a family deeply involved in the political landscape.
Her father, a former Member of Parliament in the Western Region, a Junior Minister, and a key player in the Midwestern region during the era of Awolowo, was also a philanthropist instrumental in the creation of Bendel State, actively advocating for its establishment and moving the motion for its formation. This historical context instilled in Ambassador Princess Asha a profound passion for humanity and a dedication to selfless service, shaping the trajectory of her own remarkable journey and commitment to public service.
Raised in Benin City, Edo State, Ambassador Princess Asha Okojie-Odigie embarked on her educational journey at Ebenezer Primary School and Adesuwa Grammar School in Benin City. After completing an OND program in arts at Yaba College of Technology in Lagos, Nigeria, she pursued higher education in the United States, earned a Bachelors of Science degree in Health Information Management, and MBA both from Southern New Hampshire University in Manchester, New Hampshire.
She is also, a certified Database Administrator, Data Analyst, Registered Health Information Administrator, Project Management Professional, Information Systems Auditor, Risk Management Assurance, and Professional Medical Auditor. This academic journey illustrates her commitment to personal and professional development on a global scale.
As the current CEO of AfriQtalk Consult, Ambassador Princess Asha leads a diverse company specializing in healthcare, business consultancy, investment and trade facilitation. Her leadership at AfriQtalk has been characterized by a strategic and forward-thinking approach, yielding notable achievements and impactful contributions. Ambassador Princess Asha’s leadership at AfriQtalk extends far beyond the domain of media consultancy.
Her strategic acumen has proven instrumental in establishing synergies between the public and private sectors, thereby facilitating bilateral trade and investments, contributing significantly to economic development, including leading people and management of Fortune 500 organizations in the U.S. This approach not only strengthens bilateral relationships between U.S and Africa but also serves as a driving force for the formulation and implementation of policies aligned with organization’s mission and vision, environmental sustainability, diplomatic, cultural, and economic objectives.
Vision for Edo State: Ambassador Princess Asha Okojie envisions a transformative future for Edo State as its first female governor. Her comprehensive agenda addresses a wide range of critical issues, aimed at creating a more inclusive, prosperous, and progressive Edo State. Her vision encompasses economic development, education, women’s empowerment, infrastructure, healthcare, cultural heritage preservation, good governance, security, youth empowerment, and environmental sustainability. Some of the key elements of her vision include:
1. Economic Development and Job Creation: Ambassador Okojie is committed to fostering economic growth in Edo State. She plans to create an environment conducive to investment and entrepreneurship, generating job opportunities and reducing unemployment. Diversifying the state’s economy, especially in agriculture, technology, and tourism, is a priority.
2. Education and Skill Development: Recognizing the importance of education, Ambassador Okojie aims to improve the quality of education in Edo State. This includes enhancing educational infrastructure, promoting vocational training, and ensuring access to quality education for all.
3. Women’s Empowerment and Gender Equity: A champion of women’s rights, Ambassador Okojie is determined to empower women in Edo State by providing them with opportunities for leadership and economic self-sufficiency. Her goal is to bridge gender disparities and promote gender equity in all sectors.
4. Infrastructure Development: Addressing the state’s infrastructure needs is a top priority. Ambassador Okojie intends to invest in road construction, healthcare facilities, and other vital infrastructure projects to enhance the overall quality of life for Edo State’s residents.
5. Healthcare Improvement: Access to quality healthcare is a fundamental human right. Ambassador Okojie is committed to improving healthcare services in Edo State by investing in modern healthcare facilities, promoting preventive healthcare, and ensuring access to affordable and quality medical care for all residents.
6. Cultural Heritage Preservation: Edo State boasts a rich cultural heritage, and Ambassador Okojie is determined to preserve and promote it. She intends to support cultural events, heritage sites, and tourism initiatives that celebrate the state’s cultural diversity.
7. Good Governance and Accountability: Transparent and accountable governance is a cornerstone of Ambassador Okojie’s vision. She aims to eradicate corruption, streamline government processes, and ensure that public resources are used for the benefit of the people.
8. Security and Safety: Ensuring the safety and security of Edo State’s residents is paramount. Ambassador Okojie plans to work closely with law enforcement agencies to combat crime and create a secure environment for all.
9. Youth Empowerment: Recognizing the potential of the youth, Ambassador Okojie intends to provide opportunities for skill development, training, and entrepreneurship. She believes that the youth are the future of Edo State and will support initiatives that harness their potential.
10. Environmental Sustainability: Edo State’s natural beauty and resources are invaluable. Ambassador Okojie will focus on sustainable practices, conservation efforts, and environmental protection to ensure that future generations can also enjoy the state’s natural riches.
As a visionary leader in the corporate sector, Ambassador Princess Asha Okojie is committed to job creation through public–private partnerships, trade incentives, and support for marginalized businesses. Her focus on providing opportunities for businesses to thrive reflects her dedication to sustainable development and progress in the state.
In various executive and leadership roles, Ambassador Princess Asha Okojie has made a positive impact, leveraging her visionary leadership skills, strategic thinking, and effective communication to guide organizations toward success. Her leadership qualities encompass a wide range of the following key attributes:
Articulating and Communicating Vision: She excels in expressing a clear and compelling vision for organizations, aligning stakeholders towards common goals.
Strategic Planning: Her strategic planning expertise ensures that organizations are well-prepared to adapt to changing environments and achieve their objectives.
Team Building: She values building strong, cohesive teams, fostering a collaborative and inclusive work environment.
Decision-Making: Her well-balanced decision-making considers both short-term and long-term consequences, ensuring the best interests of the organization.
Performance Management: She optimizes performance within organizations, implementing effective performance management systems.
Strategic Partnerships: She recognizes the importance of forming strategic partnerships to achieve organizational goals.
Change Management: She skillfully manages change within organizations, ensuring effective transitions.
Innovation and Creativity: She encourages innovation and creativity within organizations.
Financial Acumen: She has a strong understanding of financial management and budgeting, ensuring financial health.
Trade and Investment Expertise: Her background in trade and investment equips her with knowledge to foster economic growth.
Media and Cultural Promotion: Her platform promotes cultural exchange, understanding, and the arts.
Diplomatic Skills: Her representation of Nigeria on the global stage demonstrates her diplomatic capabilities.
Environmental Advocacy: Her commitment to environmental sustainability supports conservation and protection efforts.
Advocacy for Critical Issues: She actively opposes harmful practices and advocates for vulnerable populations.
Ambassador Princess Asha Okojie’s extensive network, well-established partnerships, ongoing collaborations, and strategic alliances span diverse sectors and stakeholders. These connections include:
Investors: Her connections with investors can provide Edo State with access to potential sources of funding for critical development projects, spurring economic growth, infrastructure development, and job creation.
Business Communities: Ambassador Princess Asha’s engagement with business communities can foster an environment conducive to entrepreneurship and business growth within Edo State, leading to increased economic activities locally and internationally.
Educational Institutions: Collaborations with educational institutions can enhance the state’s educational infrastructure, promote research and innovation, and equip the local workforce with the skills needed for the modern job market.
Cultural Organizations: Partnering with cultural organizations can help preserve and promote Edo State’s rich cultural heritage, attracting cultural tourism and contributing to the local economy.
US Governors, Senators, Legislators: Her interactions with US political leaders at the state and federal levels can open doors for advocacy and support for Edo State’s development initiatives, including securing partnerships, investments, and resources.
State of Maryland: Ambassador Princess Asha’s connections within the state government and local communities can facilitate collaboration between Maryland and Edo State, covering areas of mutual interest.
African Communities in the Diaspora: Ambassador Princess Asha’s engagement with African communities in the diaspora can extend Edo State’s reach globally, leading to investments, cultural exchanges, and contributions to the state’s development.
In her capacity as the Vice President of the Ivorian-Nigeria Bilateral Chambers of Commerce and Industry, Ambassador Princess Asha Okojie-Odigie has actively participated in fact-finding investment missions and trade facilitation initiatives across Africa, with a special focus on advocating against human trafficking. By strengthening economic ties and fostering cooperation, she contributes significantly to creating a conducive environment for mutually beneficial business opportunities between these two nations.
Ambassador Princess Asha Okojie’s commitment to eradicating poverty, hunger, and illiteracy in Nigeria reflects her dedication to creating positive change in broader societal contexts. Her multifaceted approach, strategic vision, and unwavering commitment to service make her a powerful force for transformation and progress in Edo State and beyond. Her platform, InvestEdo, serves as a catalyst for creating awareness to empower the people of Edo State.
By addressing the root causes of poverty, she envisions a transformative future for the state as she bids for the office of the governorship in 2024. Her commitment to promoting sustainable trade practices and addressing social issues reflects her dedication to fostering positive diplomatic and economic relations, mutually beneficial relationships and engaging in dynamic, collaborative initiatives, has positioned her as a visionary leader with a comprehensive vision for positive change and sustainable development.
Ambassador Princess Asha’s leadership in establishing the US-Nigeria Legislatives and Executive Forum has created a valuable space for collaboration and idea exchange. Her vision goes beyond diplomatic ties; it encompasses the empowerment of communities through enhanced governance, increased bilateral trade and investment, innovation, and a shared commitment to security. Through this forum, she continues to catalyze positive change and build bridges that foster enduring partnerships for the benefit of all involved.
Beyond her involvement in the US-Nigeria Legislatives and Executive Forum, Ambassador Princess Asha also the Initiator of FACE Honors and Global Leadership Initiatives. This cultural organization is dedicated to recognizing outstanding individuals across various fields, including the global economy, entertainment, sports, culture, arts, good governance, education, research, and philanthropy. Notably, both events are held bi-yearly and are conducted together.
The initiatives led by Ambassador Princess Asha Okojie have recognized and honored individuals of exceptional merit, acknowledging their outstanding services, unwavering commitments, dedicated contributions, profound passion, and influential impact. Among the distinguished honorees are luminaries who have left an indelible mark in their respective fields. Some of the esteemed honorees are:
Hon. Mildred Crump, Council President, Newark, New Jersey
Mayor Ras J. Baraka, Newark, New Jersey
Sir Emeka Offor, Chairman Chrome Group
Barrister Oladipo Okpeseyi, Senior Advocate of Nigeria
Mr. Rob Brunner, VP Arik Airlines, USA
Chief Edem Duke, former Hon. Minister of Culture Tourism and National Orientation, Abuja, Former Mayor, Kasim Reed Atlanta, GA
Ambassador Geoffrey Teneilabe, former Amb. /Consul General, Nigeria Consulate of Atlanta, GA, Lt. Governor Boyd Kevin Rutherford of Maryland State
Prince Kazeem Eletu-Odibo of Kazeem Royal
Sia Finoh, CEO, Education for Africa
A trailblazer in revolutionizing online talk show and blog radio, she wielded powerful tools to amplify awareness of African cultures, entertainment, music, ideological diversity, and entrepreneurial innovation. Notably, she stands out as one of the early promoters in Nigerian diaspora, harnessing her extensive network to propel African music and films from Africa to the United States, garnering global recognition and visibility.
In 2018, her dedication to cultural promotion earned her a notable recognition. Nominated as the diaspora cultural ambassador for the United States by Hon. Osaze Osemwegie Ero, former commissioner of the Edo State Ministry of Arts, Culture, Tourism, and Diaspora Affairs, Ambassador Princess Asha was acknowledged for her role in enhancing cultural understanding.
Beyond entertainment, her advocacy extends to the promotion of African arts and culture. Ambassador Princess Asha is a vocal proponent for addressing critical issues such as the repatriation of stolen artifacts and the restoration of heritage sites in Africa. Her dedication to these causes reflects a deep commitment to preserving and celebrating the rich cultural heritage of the continent.
Ambassador Princess Asha Okojie’s journey as a media innovator and cultural ambassador exemplifies her commitment to showcasing the diversity and richness of African heritage. Her relentless efforts in breaking new ground, fostering global recognition for African talents, and advocating for cultural preservation make her a driving force in bridging gaps and fostering a deeper appreciation for the African Diasporas on the world stage.
Ambassador Princess Asha actively supports research into traditional alternative treatments for sickle cell disease in Africa. Her compassionate initiatives extend to sickle cell sufferers, orphanages, providing financial assistance to sick patients, offering nutrition and medical care to pregnant women, and patients who cannot afford to pay their hospital bills, providing tuition assistance to underprivileged children in Edo State.
Her advocacy for gender equity, and dedication to the welfare of marginalized and disenfranchised groups, empowering women, children, and youth have earned her recognition both locally and internationally. In 2023 The National Union of Journalists, Edo State, acknowledged her contribution to humanity.
In 2017, she was conferred UN Ambassador for her humanitarian efforts, under the Economic and Social Council (ECOSOC), a testament to her commitment to charitable efforts. In 2018 she was honored as International Person of the Year. In 2015 she was received the Diaspora Award of Excellence. In 2014, she received recognition from Stanford Who’s Who, and Nigerian Promoters Media Personality of the Year in 2012, among others.
Before venturing into politics herself, Ambassador Princess Asha Okojie-Odigie demonstrated her dedication to addressing critical issues through involvement in various organizations and advisory committees. Playing a crucial role behind the scenes in multiple political campaigns in Edo State, she actively contributed to shaping the political landscape.
Her advocacy also extends to empowering the youth in her community. She has been a steadfast supporter of young individuals aspiring to hold local and state offices, actively participating in various initiatives to nurture the next generation of leaders. Her commitment to voter sensitization and education for numerous elections ensures that citizens are well-informed about their rights and responsibilities in the democratic process.
Furthermore, she has tirelessly worked alongside grassroots organizations, enlisting them as invaluable observers in the voting process, thus upholding the integrity of elections and bolstering public trust in the democratic system.
Ambassador Princess Asha Okojie’s active involvement, leadership, strategic vision and affiliation in the following organizations show her unwavering commitment to making a positive impact:
THINKWEST Initiative (TWI): As Co-chairman, she plays a pivotal leadership role in an organization dedicated to driving good governance and development in Nigeria.
International Forum for Sickle-Celled in the Diaspora (INFORSID): Her board membership reflects her dedication to improving healthcare outcomes and supporting individuals affected by sickle cell disease within the diaspora.
Women Empowerment Network (WOENET): Her membership aligns with her commitment to empowering women and fostering gender equality.
National Alliance of Medical Auditing Specialists (NAMAS): Membership reflects her engagement in medical billing and auditing practices.
American Association of Professional Coders (AAPC): Her membership underscores her dedication to healthcare coding and billing standards.
American Health Information Management Association (AHIMA): Her affiliation with AHIMA demonstrates her commitment to healthcare data quality and patient privacy.
American Society for Industrial Security (ASIS): Membership reflects her involvement in industrial security practices.
Ambassador Princess Asha Okojie-Odigie’s family lineage is rooted in a rich and storied history that can be traced back to Oba Ewuare I Ogidigan, the great king of the Benin Empire. Her grandfather, King Ogbidi Okojie, the 12th king of the Uromi dynasty, is a direct descendant of Ijesan, the first son of Oba Ewuare I who left the Benin kingdom to become the first monarch of Uromi in 14700 AD. King Ogbidi Okojie’s remarkable courage and resistance against British control during the colonial era left an indelible impact on Uromi, contributing to Uromi’s sovereignty, preservation of culture and traditions.
This historical connection intricately weaves Ambassador Princess Asha’s roots into the royal family of both the Benin kingdom and the Uromi dynasty. Her familial ties establish her as a bona fide Edo Princess with a profound historical bond to the people of Edo, embodying the resilience, courage, and commitment to service that characterize her family’s legacy.
Amb Princess Asha’s cousin, late Chief Anthony Enahoro, played a pivotal role in Nigeria’s self-government movement. As a prominent nationalist and politician, he was instrumental in the fight for Nigeria’s independence from British colonial rule. His significant contributions to the nation’s political landscape earned him a place in history as one of Nigeria’s founding fathers.
Her cousin, Cardinal Anthony Olubunmi Okogie, who holds the distinction of being the first Esan Catholic Cardinal in Nigeria, whose spiritual leadership, activism for justice, social equity, and human rights, and dedication to his faith, have influenced and inspired many shaping the religious landscape of Nigeria. His unwavering dedication to addressing societal issues has positioned him as a respected voice in the broader Nigerian context.
Ambassador Princess Asha Okojie-Odigie’s lineage instills values that go beyond personal convictions, fostering a deep commitment to serving her people. This commitment is rooted in a genuine desire to honor the principles and traditions passed down through generations. Willingly embracing the significant role of bridging tradition and modernity, she recognizes the importance of preserving cultural heritage while navigating the complexities of contemporary governance.
For her, running for the governorship office is a call to duty, not merely a personal endeavor but a reflection of her understanding of the changing times and evolving needs of the people of Edo. Her commitment to leading Edo State toward a new order through the spirit of nationhood reflects her dedication to the well being of the people of Edo by integrating Afrocentric ideology for good governance.
Fondly known as Ine Edo (Mother of Edo), Ambassador Princess Asha Okojie-Odigie cultivated a deep understanding of the challenges confronting ordinary individuals in her community. Her personal experiences and strong ties with the local population have provided her with valuable insights into their needs and aspirations.
At the core of her philanthropic mission lies this profound understanding, as she endeavors to eliminate hunger, poverty, and illiteracy in Edo State. Her vision includes building a thriving middle class through comprehensive reforms, infrastructural development, and diversification of economies, manufacturing, skills acquisitions, and self-sufficiency.
By embracing the responsibilities passed down through generations, Princess Asha aims to contribute to the progress, development, and positive transformation of Edo State. Her approach involves addressing contemporary challenges while drawing on the wisdom of tradition and Afrocentric ideology. Poised to break the glass ceiling, she brings a unique blend of cultural heritage, modern perspectives, and a dedication to fostering positive change.
Her multifaceted background, emotional intelligence, technical, hard and soft skills, coupled with her transformational leadership and strategic planning abilities, form a formidable combination. Her commitment to excellence, coupled with the ability to inspire positive change and address societal issues, positions her as a visionary leader capable of making a lasting impact on the lives of those underserved and underprivileged in our society.
Ambassador Princess Asha okojie-Odigie is happily married with five grown up boys. In her free time, she enjoys mentoring young women, men, and girls, writing motivational quotes, and traveling. Her commitment to family values, faith in God, and empathy for humanity serves as the driving force behind her work, keeping her focused and motivated.
Princess Asha transformational leadership style, strategic planning, experience, and dedication to teamwork position her as an inspiring force driving positive change and empowerment in Edo State.
Her credibility and international influences is an added value, which will bring support of indigenes in the diaspora and the international community, to make a profound and lasting impact on the lives of the people and make Edo State a beacon of progress and prosperity in terms of investment opportunities and development, if elected to office.
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